Kabnoury Home Business, Sales & Digital Performance Baseline Form

Sales performance — last year

What was Kabnoury Home's total sales value last year?

Annual sales value (optional)

EGP

Optional: upload a reportExcel, CSV, PDF, images, docs — up to 25 MB each

Optional notes

Can you provide Kabnoury Home's sales value by quarter for last year?

Q1

EGP

Q2

EGP

Q3

EGP

Q4

EGP

Annual total

EGP

Or select if quarterly is not available

Optional notes

What was the approximate sales contribution of each main category last year?

Category%Or rank

Kitchens

%

Aluminum kitchens

%

Furniture

%

Shutters

%

Doors & windows

%

Maintenance / after-sales

%

Other

%

Optional notes

What was the approximate average order value or order value range for each main category last year?

CategoryAverage order value or range (EGP)

Kitchens

Aluminum kitchens

Furniture

Shutters

Doors & windows

Maintenance / after-sales

Other

Optional notes

Which main categories should be the highest growth priorities this year?

Optional notes

Payments & financing

What percentage of customers used installment, credit, bank financing, consumer finance, or microfinance options last year?

Optional notes

Lead sources & volume — last year

What were Kabnoury Home's main lead sources last year?

Optional notes

Approximately how many leads or inquiries did Kabnoury Home receive per quarter last year?

Q1

Q2

Q3

Q4

Annual total

Or select if quarterly is not available

Optional notes

Approximately what percentage of total leads came from digital channels last year?

Exact digital lead percentage (optional)

%

Optional notes

Approximately what percentage of total leads came from offline sources or showroom walk-ins last year?

Exact offline/showroom lead percentage (optional)

%

Optional notes

Media buying & campaigns — last year

What was Kabnoury Home's media buying spend per quarter last year?

Q1

EGP

Q2

EGP

Q3

EGP

Q4

EGP

Annual total

EGP

Or select if quarterly is not available

Optional notes

Which advertising channels were used for media buying last year?

Optional notes

What were the main campaign objectives used in paid media last year?

Optional notes

Lead quality & conversion — last year

How did Kabnoury Home define a “qualified lead” last year?

Optional notes

Approximately how many qualified leads did Kabnoury Home receive per quarter last year?

Q1

Q2

Q3

Q4

Annual total

Or select if quarterly is not available

Optional notes

From every 100 qualified leads last year, approximately how many moved to a serious next step?

Exact percentage (optional)

%

Optional notes

From every 100 digital leads last year, approximately how many converted into actual closed sales?

Exact conversion rate (optional)

%

Optional notes

Digital sales attribution — last year

What was the approximate sales value generated from digital leads last year?

Sales value from digital leads last year (optional)

EGP

Optional notes

Can Kabnoury Home link closed sales back to the original lead source?

Optional notes

What was the approximate average order value from digital leads last year?

Average order value from digital leads (optional)

EGP

Optional notes

Repeat customers & customer value

Does Kabnoury Home currently track repeat customers or customer lifetime value?

Estimated repeat customer percentage (optional)

%

Average transactions per customer (optional)

Estimated average customer lifetime value (optional)

EGP

Optional notes

Tracking, KPIs & response time

What systems or tools did Kabnoury Home use last year to track leads, campaigns, and sales performance?

Optional notes

Which KPI reports can Kabnoury Home currently provide or estimate?

Optional notes

What was the usual response time for digital inquiries last year?

Optional notes

Sales team structure

How is the sales team currently incentivized for handling and closing leads?

Average commission percentage, if available (optional)

%

Target period (optional)

Does the commission apply to digital leads? (optional)

Optional notes

Drop-off reasons

What were the most common reasons digital leads did not convert into sales last year?

Optional notes

Reports, files & additional notes

Which reports or files can Kabnoury Home share to help define the performance baseline?

Upload filesExcel, CSV, PDF, images, docs — up to 25 MB each

Optional notes

Is there anything else we should know about last year's sales, leads, campaigns, customer behavior, or reporting limitations?